“If they don’t like you who the fuck cares.”
Every brand needs to learn this lesson sooner or later – there is no such thing as a universally loved brand or product. Competition for money and attention exists everywhere, even if the competing idea/product is essentially nothing.
You cannot win over everyone, and you don’t have to change that. Win over that core target, branch out to their pliable friends and make the most of a good thing.
Ad Man in Waiting 