Client:Queensland Conservatorium Symphony Orchestra

Product:Classical Music (live Performance)

Campaign:Wondersome

Insight:Life is more astounding with classical music

Medium:A3 Posters

Target:18 -30yo Brisbane Hipsters

Roles:Copywriting

Concept: Shareable, collectable and witty – who wouldn’t want a Wondersome poster? Playing off the hipster’s love of puns and witty banter, we have created a series of music inspired posters to be plastered up around their preferred cafes and the streets along which they ride their beloved ‘fixies’.  The sharing factor is directly highlighted by our social icons, and we fully encourage our hipsters to take the posters for themselves to be hung up at home.

Client:Queensland Conservatorium Symphony Orchestra

Product:Classical Music (live Performance)

Campaign:Wondersome

Insight:Life is more astounding with classical music

Medium:Aprrox 90x50mm Card (attached to simple red bracelt)

Target:18 -30yo Brisbane Hipsters

Roles:Copywriting

Concept: Collectable, quirky and magical – this is our wondersome bracelets. Strung from one of the largest and most prominent trees within our hipster’s preferred strip of cafes and vintage stores, they will be able to grab a card inscribed with wondersome acrostic poetry and a simple, but sweet bracelet which can be worn everyday, right up until the big Wondersome event. Once again, this is a perfect execution for sharing – our Instagram savvy hipsters will capture this and proactively share it with the all-important hashtag. As the day rolls in, this will draw more and more people to our tree.

Client: Sweet Vanity

Product: Casual couture fashion & accessories

Campaign: Sin is In

Insight: Be bold by being your bad self

Medium: Adshel/Ambient

Target:18 -30yo fashion conscious, well funded females seeking an honest stylistic difference

Roles: Copywriting, photography & art direction

Executions: 7

Concept: A simple OOH extension of the Seven Sins campaign, each apple takes on the colour coding mirrored in the print executions while the copy intends to provoke some inspired reactions. The smarter, savvier fashionistas will enjoy the contradiction of the apple cliche with tagine of “Be Original”.

Client:Sweet Vanity

Product: Casual couture fashion & accessories

Campaign:Sin is In

Insight:Be bold by being your bad self

Medium:A4 Print

Target:18 -30yo fashion conscious, well funded females seeking an honest stylistic difference

Roles:Copywriting, photography & art direction

Executions:7

Concept: Sweet Vanity, a brand built on the idea of uniting its target through veiled individuality. To this end, we created the Seven Sins campaign, conveying the versatility of the brand’s style while also giving hints of natural female complexity. This ad selection is ideal for magazines and can be shared along via Tumblr, Pinterest and Instagram to gain greater traction.

Client: Continuous Guttering

Product: Seamless Gutters

Campaign: Continuous value

Insight: Instant, endless value

Medium: 2pp DL Brochure

Target : Melbourne homeowners & investors, 35yo+ (existing customers)

Roles: Copywriting

Concept: Continuous Guttering, not content with being a once in a lifetime service provider and friend to their customers, sought to endear themselves to already exceedingly happy homeowners. This simple two sided DL cements the idea of mutual appreciation alongside that of a life long connection between the consumer and the business.

Client:Continuous Guttering

Product:Seamless Gutters

Campaign:Continuous value

Insight:Instant, endless value

Medium:6pp DL Brochure

Target: Melbourne homeowners & investors, 35yo+

Roles:Copywriting

Concept: When homeowners and avid real estate investors look into modifying their properties they need simple facts, backed up by seamless, enduring logic & sentiment. This seemingly innocuous six page DL brochure would ensure that any and all interested parties were ready and willing to invest in the timeless wonder that is seamless guttering.

Client: XL Sport

Product: Physotherapy supplies & Uniforms

Campaign: Performance confidence

Medium: 6pp A4 Presentation Folder

Target: Australian Physiotherapists and Sporting Clubs

Role: Copywriting

Concept: XL Sport wanted to the branded embodiment of everything its founder stood for. It sought to inspire and drive athletes and sporting professionals of codes and creeds. This is why, as the newly coined slogan suggests, everything you see, feel and experience with this brand will imbue you with pride and confidence for better performance. This presentation folder was designed to hold any documentation and brochures any prospective customer, client or business partner would require.

Client: SCIA

Product: Anti-Corporate Espionage

Campaign: Do you even know?

Medium: 6pp DL Brochure

Target: Medium to large corporations seeking greater level of security for sensitive business operations.

Role: Copywriting

Concept: Using fear without being absurd, the intention of this brochure copy was to unnerve corporates, making them wonder if they are being monitored – it could be the competition, it could be a coworker, either way it’s time be more secure. On an underlying level, you could see this as a restrained version of hear no evil, see no evil, speak no evil.

Client:ARIA & APRA

Product:Australian Music

Campaign:Live, love, feel.

Medium: Billboard Super Sites

Target: 18-30yo Brisbane music lovers, casual & avid with active social lives

Role:Copywriting & Art Direction

Concept: Music is something we feel and love because of the ways it connects with our lives. These billboards, placed along major traffic areas would utilise the visuals and iconic lyrics to ignite memories of ear wormed Aussie classics, giving them a reason to relisten and reconnect.

Client:Australian Film, Television & Radio School (AFTRS)

Product:Diploma & Short Courses

Campaign:Up Your Career Potential

Insight:No one’s career potential is ever fully refined or defined.

Medium:A4 Print/Magazine

Target:Media professionals seeking updated qualifications.

Role:Copywriting & Art Direction

Executions1

Concept: To further illustrate how AFTRS could improve a creative professional’s prospects, the Unleash component depicts and directly suggests that an AFTRS course will allow them to unleash their potential. As with all other components of this campaign, the approach is intended to be direct and simple.