New cool

Marketing (and advertising) has undergone a fast tracked, awkward evolution thanks to what has been dubbed ‘the social media revolution’. Thankfully though, for those of in the industry, we’ve finally got the hang of it, sort of.

Once upon a time

nevver:

The Shapes of Stories, a Kurt Vonnegut Infographic

A fantastic little piece of inspiration for writer/general creative tryong to piece together a solid narrative.

Essential science for all avid advertisers and masterful marketers. Why? Because making people happy helps encourage brand loyalty and repeat purchase. 

Advertising, for the most part, is ‘lying’ – there are very few whole truths in most anything we say. If we were to be upfront about every product or brand we spruiked for, consumers would run the other way. But, by the same token, when we merely ‘bend the truth’ in a way that is as deceptive as it is honest, consumers respond with open hearts and open wallets. In the end, the best truths are those that earn that degree of trust that allows you to sell your way into their heart. Just remember, those who say we do not lie or manipulate are lying to themselves, and you. 

Psychological warfare.

A crash course in basic advertising tactics.

Correct me if I’m wrong…

Descriptive.

Stop mincing your words.

Keep your eye on the prize.