It might not be all that astounding to some but this concept makes most of the product (energy) and a much talked about situation (the polar vortex). Plus, in terms of both a tangible experience and a shareworthy memory is, this is worth a small fortune of brand love.
Facebook: We Are Not Alone
Understandably Facebook chose to display a niche circle of disparate (and desperate, no offense) people in their effort to highlight how it connects cohorts. They want to remind us that no matter who you are or what you are into, Facebook is where you can connect with likeminded individuals, which is a slightly noble but forced sentiment.
In the end, it’s not a bad ad, but it’s not brilliant either.. In fact, it’s nothing special beyond the fact that it is a rare ad from one of the few brands in this as, if not more, ubiquitous than Apple (who advertise like their life and profit margin depend on it). And hey, there are no bad chair metaphors.
The ad, by creative agency Don’t Panic, imagines if what has happened in Syria were to happen in London. Amazingly shot, it uses the structure of the popular one-second-a-day videos to show an ordinary girl’s world falling apart over a period of a year (from birthday to birthday)—as her comfortable middle-class existence evaporates and she finds herself a homeless and fatherless refugee amid the horrors of war.
The video coincides with the buildup to the third anniversary of the Syrian crisis, which has left 100,000 people dead and 2 million more as refugees. On-screen text at the end reads: “Just because it isn’t happening here doesn’t mean it isn’t happening.”
Some might see this as too little, too late but any creative work which drives attitude change of this magnitude should be applauded. This is the ad industry at its best, crafting messages that allow us to think and to feel even when the subject matter is far removed from our own limited context.
I honestly cannot believe it, I really cannot. Those Thais have gone and done it again – they’ve created another intense tear jerker narrative worthy of viral adulation. They’ve done it for skin creams, online payment services, life insurance, and now lingerie?! Suddenly the term tear jerker feels incredibly suspect…
Nevertheless, the trick here is in both the angle and the twist at the end. The angle is obvious, it’s about the more ‘everyday woman. “She is an ordinary woman,” he says in a voiceover narration, “not so beautiful nor outstanding. But the smile she has for June makes me think she is the most beautiful woman.” The twist at the end, however, isn’t so obvious and I won’t ruin it for you.
I seriously need to learn Thai and make a move into their ad industry.
Despite what some like to believe, there is still a great deal of crack being smoked in the ad industry (trust me, I’ve seen it), this ad is proof enough of that; or that we’re all a bunch of certified loons. Created for German supermarket chain Edeka, there has never been a more abstract or mind warping way to sell the idea of excellent range and great prices – take note Coles and Woollies. Clean up on aisle 9….
Direct mail is one of those time honoured, below the line advertising options that most treat as an afterthought, which is what makes this case rather intriguing. Here you have a company willing to put not only a new spin on DM, but also on the idea of influencing both the ‘buyer’ and the ‘end user’. Just imagine if someone put a few of these into the letter box of a stereotypical crazy cat lady..the horror…the horror!
Viral Marketing Stunt Tricks Competitors Into Promoting DHL Delivery Service
You sly, sneaky bastards – the agency, not the client. For in this instance, according to DHL, this was planned, executed and then uploaded onto YouTube without any direct involvement from them. They are doing what they can to distance themselves from what might be one of the few noteworthy campaigns their business has ever had, simply because of how it might make competitors feel.
Can someone send them a spine or something, please?
What a bright idea!
“The Wonderful Everyday” is a new IKEA campaign running in UK and Ireland. The TV spots depict IKEA LED lighting illuminating a dark forest, and are aimed at promoting IKEA’s focus on sustainability.
This spot is as subdued and elegant as some of the most classic products.
100 Reasons to Love Volvo
Think the best reason to love Volvo is that it irks rev heads, particular when they release models that outclass the average cock rocket.
Morbidly cute & saccharine saturated event marketing courtesy of the people behind the award winning Dumb Ways To Die campaign.
Ad Man in Waiting 